Local Food Sales Advocate (Charlottesville, VA)


4P Foods is a Benefit Corporation and food hub with offices in Washington, D.C., Warrenton, Virginia, and Charlottesville, VA. As a mission-driven company, our goal is one of duality:  First, we aim to help small-scale, family owned farms earn a living wage by giving them access to the growing demand for good, regional, ethically sourced, sustainably produced food.  Second, we focus our business model on increasing access for all people to the nutrient dense, healthy foods that our farmers are producing. 4P Foods strives every day to be part of the movement that is working hard to create a more equitable food system.

4P Foods believes in a future where nourishing, sustainable, and delicious food is not a privilege but a right. We help our customers to live their values by knowing that their food dollars are being spent to help support our farmers, our planet, and the communities we live in.



This position is primarily responsible for building 4P’s customer and membership base as well as customer service, satisfaction, and retention. This includes day to day sales and order fulfillment, as well as assisting with long term forecasting, product development, and marketing. They are expected to spend time in the field, becoming familiar with product at the farm level, and conducting demos, taste tests, and check-ins with customers throughout 4P Food’s service area. This position requires excellent organizational, technical, and interpersonal skills.



  • Introduce 4P Foods to potential partners through networking events, marketing campaigns, phone calls, and in-person meetings
  • Communicates regularly with customers and acts as day to day sales contact
  • Manage and update a Customer Relationship Management (CRM) database
  • Regularly visits and meets with customers to solicit feedback, conduct demonstrations, and identify new sales opportunities.
  • Assist with the development of technique and marketing tools to increase efficiency over time.



  • Demonstrated passion for and commitment to local food systems and equitable food
  • Proficiency with accounting and inventory management software
  • Familiarity with the fresh produce market
  • Understanding of concepts of Community Supported Agriculture, perishability, GAP requirements, freight, accounting, and traceability
  • Demonstrated ability in sales or relationship development
  • Familiarity with budgeting, food costs, and product quality
  • Strong communication and interpersonal skills
  • Ability to multi-task and work under pressure
  • Willingness to travel around Northern and Central Virginia


Additional Capabilities

  • Familiarity with the Mid-Atlantic region’s geography, agricultural history, products, and farming practices
  • Adaptable to the changing needs of a startup company
  • Sense of humor and enthusiasm for food puns



This is a salaried position based in Charlottesville, Virginia. To apply, please visit the listing on Good Food Jobs.


  • Maya Berenholz says:

    Hi 4PFoods folks,

    I saw your job posting up on the UMass Sustainable Food Jobs Facebook group & would love to get more information about that! I’m a third-year student at Hampshire College studying food justice and community food systems, and I’ll be studying abroad in the Spring, but I’m looking for a paid summer internship so I wanted to check in with all of you to see if that’s something you would have this summer! I can send in a resume if you think you’d like to see it.

    All the best,

    • 4P Foods says:


      Thanks so much for your interest in the internship…and for your interest in Food Justice & Sustainable Food Systems! We would love to see a resume and start talking about a summer placement. Please send a resume to [email protected] and we will take a look!

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