Birdie's Pimento Cheese

South Hill, Virginia

Birdie's Pimento Cheese image

To the uninitiated, pimento cheese might seem like an odd combination: cheddar cheese, mayonnaise, and pimento peppers, sometimes with additions like cream cheese, hot sauce, onions, or garlic. But one taste of this piquant, creamy spread from South Hill, Virginia-based Birdie’s Pimento Cheese will convert anyone into a pimento cheese fan. It could be the high-quality ingredients, the unique flavors, or the way each tub is carefully handcrafted, but most of all it’s probably the passion of Birdie’s founder, Robin Allen. 

Robin has nurtured a lifelong love of pimento cheese. Growing up, she took for granted the ever-present tub in the fridge, which she would sneak spoonfuls from throughout the day. It didn’t factor into her professional aspirations, though, until she and her husband, Glenn, got the itch to try something new after 25 years of co-running a successful printing business. A farmers market had recently opened in their hometown of South Hill, a small town in southern Virginia, and Robin and Glenn thought they would try their hand at a single day of selling their pimento cheese at the market. Needless to say, that market was a wild success, and Robin and Glenn had so much fun that they decided to sell their printing business and turn their pimento cheese passion into a full-time business. 

Birdie’s approaches this Southern classic with a curiosity (and a light touch with the mayonnaise) that makes their flavors bright and bold. From the Classic (which includes a splash of vinegar to round out the flavors) to fan-favorite Garlic Parmesan, there’s a Birdie’s flavor for every palate and occasion.