Our Team

The People Behind the Veggies

Tom McDougall

Tom McDougall

Founder and CEO

Tom was born and raised in the mid-Hudson Valley of New York State. He grew to love the rolling country, and learned to question the suburban sprawl that took over one cow pasture after another around his childhood home. After moving to DC to finish school, he was introduced to business concepts that had been foreign to him: corporate social responsibility, externalized costs, triple-bottom line, social entrepreneurship, true cost accounting, and others. His first job after college had him traveling back and forth to China where he saw first hand what externalized costs really looked like. He experienced the impacts that producing all of our "stuff" elsewhere had on people’s lives, the environment, and the social construct of a backyard, far far away. It was a jarring, eye-opening experience for him, one that ultimately led him to launch 4P Foods in an effort to be part of the solution.

While he and his wife were participating in a CSA (Community Supported Agriculture) of their own, and after reading one too many Michael Pollan books, Tom found himself on a life-changing path of working towards food systems change, and more broadly, business systems change. What, really, is the true purpose of business in our society? What should it be? He’d love to know your thoughts.

Favorite Fruit or Veggie:

Kohlrabi. Mostly because he gets to reference Aliens when he describes what it looks like.

Need Help
Shopping?